Stock

I will produce my deliverables on various stocks.

Bags, belly bands

Brown parcel paper.

Wrapping / Tags 

Tracing paper

Order Book / compliments / cards

Snowdon Cartridge Paper.

Change of direction

I have decide to change the whole direction of the fresh catch Brief I feel I am a loose end regarding to establishing a strong brand. Therefor i have made the design decision to change the brief to a fish mongers. With this I can establish a brand and work it across a range of deliverables using illustration and more print based methods I think this will suite better

Brand

I have established a location being Barstable in devon three is a huge fresh fish market in that area stocking from places such as Ilfracombe etc.
Referencing old context I have done some brainstorming.....

Im thinking what are fresh fish caught with that being hooks and nets.

I now have to figure out how to mould these into an effective brand.

Branding Experiment

I had a little play with the two key elements and made some rough developmental drawings.
Below...

Brand drawings

I really like the idea of the two elements overlapping like a badminton club. So I drew them out so I can have a little play.

Idea development Brand

Below I have taken my initial ideas forward and developed them further on screen

Playing with some 

Rough compositions looking at shape etc

Finished Brand

After playing with the composition and arranging the higher arc hey a little I have come up with a brand that I fee will work across a range of deliverables.

Proposed Range

I have brainstormed a range of potential deliverables I will make and propose, these include bags, wrapping etc.

Development of range / Belly bands and Bags

My plan is to apply my brand to appropriate deliverables .


Below are the layouts of bags and belly bands for packaging of fish portions.

Order book / Compliments / Cards

Below are the prepared nets for the above deliverables.

Wrapping paper / Weight + price tags

This was a chance to apply some of my previous illustrations.

I plan to print this on thin tracing paper.

 I equaly beleve that this visual could be effective along other deliverables and inshore Graphics.

I have also made some small price tags that will sit onto of the order confirming price type and weight of fish.

In store graphics promotion

Below are a couple of ideas to demonstrate the feel of the place. This includes how the window looks the interior graphics sign etc.

Final Products

These product simply carry the brand.

Final Products / SHOTS

Just to give an idea of how each products interact with the other.

Wrapped fish is then placed in a bag to take away.

Wrapping is sealed by sticker.

This package is then sped in a bag along with compliment slip.

Starters

I have started to develop some of these sections below is the information contained within the starters section.

I had a little play with the layout and the weight of the text and came up with this, prices are also included.

I also took the heading and put it together with price and information.

Below are a couple of potential layouts i'm having a play with.

More centralised

Image 

I figured that these pages of content could be placed alongside pages of illustration e,g below.

I made a little pdf to show how the pages might look together. I will look into various other experimental layouts over the weekend.

Open publication - Free publishing - More aranged