Communication is a Virus- Our Aim...

Our aim is to make people feel good about reading. To do this we have been selective in our location, music and shots. The song was chosen for its good vibes, it is a fact the sun makes people happy there is an anticipation.  The song fits well with the location, but more than this you find yourself taping your feet and that is the real virus. The wooded area has been chosen for its colour but more so because of its connection to childhoods children love playing in trees there is a sense of adventure and freedom you can lose yourself very similar to a good book. The path of books represents a journey an education that leads to bright future. Each shot has been carefully selected from the moment the child finds the book to the end. All the shots are suggesting that you can have a good time while reading you can spin round on trees climb them jump from them. So what were really trying to say is get out there have some fun and read.