Print Process...

We have decided that we want to produce an assorted pack of chocolate. After establishing the name PEBBLES, we had to consider key elements of information such as the branding, a run down description of the product, something symbolic of the content and of course key trademarks. This all has to be contained within a well balanced design.

Below are some rough sketches, here i am trying a variety of layouts.

After much debate we both decided on a layout, keeping it simple and not to stray to far away from the original green and blacks layout. We will have the shape of the pebbles appearing in a fan like style to represent the 5 flavours within the pack.

We were toying with the idea of using a deep red or an assortment of colours to represent the flavours in the pack, we dropped both these approaches for 3 reasons one they took away from the branding they looked a little out of context, and lastly this would involve mixing 5 separate colours and 5 more screen washes.

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In the end we settled on the below a nice brown overplayed by a spot varnish.

As mentioned before we had to involve key trademarks and information to make the packaging official.

Before we took our design to print I had to split the image into screens we could have used three but decided on two, taping the rest of the image when printing the pebbles.

For this print I used an assortment of print processes as well as different paints, wanted a more sandy gold to present certain information, so I mixed gold paint and ran it through the screen.

These were the results, on black and gold.

Above

I then prepared the other screen, I wanted the PEBBLES and G&Bs to stand out so I screened some glue, that would be foiled later.

This is the glue fully dried.

Then placed in the heat press.

After cooling I removed the foil.

This is a flat version of the packaging the final process was the application of the chocolate eggs, this was a tricky one it took a while to line up the screen correctly.

After the process was complete I crafted the packaging from the flat paper.