Points of sale

We have a good idea of how our final packaging will look. The next step was to establish how we would promote and sell our new product.

We made the decision to concentrate on high end supermarkets. Such as Sainsburys and M&S. We received some criticism for selling our product there, but we both felt it was entirely appropriate as this is where the product is most frequently sold.


Within the supermarkets would be large taster displays. And smaller displays on till point. We both feel the best way to the customers heart is taste, our reason for placing focusing on till points is that a lot of last minute purchases are made there.

As well as supermarkets some other ideas were to sell our product along side a complimentary, by teaming up with someone like Costa. Green and Black's could then become Costa's chocolate.

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We proposed these points of sale to our class mates via a show and tell, Below.