End of Module Evaluation...

What skills have you developed through this module and how effectively do you think you have applied them?
I feel more than anything my confidence has grown throughout this module. And throughout the first year i have used the module as a platform and have explored all different types of media and techniques from video to screen printing on a whole i feel like my whole practice is coming together just in time for second year by deliberately dragging myself out of my comfort zone and trying new things i believe i have grown as a designer and am now at the stage where i'm bringing what i'v learned and my style together. one skill i have acquired is video and moving image i have learned how effective this can be as a tool for communicating your message in a variety levels. I now feel confident in applying this in the future. I have also learned to streamline my ideas and always get the message across first the rest tends to slot into place after that. I have also gained a greater understanding about grid this in turn has given me a greater understanding of layout and how information can be demonstrated in a variety of ways. I  now have a good understanding of screen printing and all the processes this involves this has given me an appreciation of time management in turn.


What approaches to/methods of research have you developed and how have they informed your design development process? 
I have found Primary research the most effective there is nothing better than contact i feel you get a real response and a more personal touch. Identifying the appropriate people is one thing but finding them and talking to them massively improves your understanding. Also very important is experience going out and experiencing your topic is to truly understand. Knowing someone is better than reading about them i find. A great research technique is to use all your senses to smell touch etc I feel this exploration has best informed my design development.


What strengths can you identify in your work and how have/will you capitalise on these?
I think my main strength is my style i have worked hard to develop this and will carry this onto the second year. As well as this my ideas and range of products. I think another strength i have is my ability to take one idea and get to the solution with speed i feel this will put me in good stead for the second year and into my third.


What weaknesses can you identify in your work and how will you address these more fully?
My massive weakness is research i don't give enough time to this and an product is only as good as the research behind it . I have a habit of taking an idea and getting to involved in the process this can cause me to lose sight of its purpose i get carried away and need to take a stop back and reflect on occasion. I need more patience and give more time to the bits around the edges as they are the foundations of any work so i need to find an appreciation for them.


Identify five things that you will do differently next time and what do you expect to gain from doing these?
1. Give a lot more time to research.
2. Record my thought processes on paper, blog and photography.
3. Keep things simple i feel i have a habit of overcomplicating things.
4. Keep learning from my mistakes.
5. Develop more mock ups and generally improve crafting.

How would you grade yourself in the following areas?
(5 = excellent, 1 = poor)

Attendance 4
Punctuality 4
Motivation 5
Commitment 5
Quantity of work produced 5
Quality of work produced 4
Contribution to the group 5

Grids and Layout...

In Design- Final Spread...

In Design- Variations...

In Design- 300 Words...

In Design- Photography...

All packed away!!!!!

Once every product had been designed there was the making this involved days in Digital print months messing with packaging and years screen printing but after all that this is what it all looks like neatly folded into an otley box.

Promotional Poters...

Along with my t-shirt i have made an assortment of additional posters to promote otley and my t-shirts along with other products based around the same idea. All in keeping withe the cmyk colour scheme and the use of circles.
All promote different aspects one leads to a web site. The other to a blog page, one to promote otley games also one for the event.

Final Box design...

I decided to use the inside bottom of the box to position my stamps.  After making a basic mock up i measured a grid to make an otley box as shown above.                                    

Box Design...

So i have made all the products to go inside my student packager i feel they are all things that follow the theme and are also useful to students. But now i need to bring al thee products together and package them correctly. I have looked into using bags previously but have settled on the idea of a compact box that everything neatly packs away into. Also considering the shape and sizes of all my products i feel it is the most appropriate form of Packaging.
In the design i have considered the box in its entirety and how it could store information  by using the backs and sides, i.e. the below could be printed on the inside lid or the bottom of the box     On the front packaging otley os of course the main focus but i have also listed all the contents of the box. I like the simplicity of this design in comparison with the interior.                              

Otley Posters...

Having seen many student bedrooms i have learned that posters are very popular and something students use a lot ,i know myself i love a free poster. So using the range of visuals i have accumulated i have made a range of posters i believe these will come in the pack, im not sure which i prefer but i way provide a range?Each poster has a deliberate and similar format they all follow the same colour scheme each can be associated with shape and of course image. 

Otley Bags...

Continuing my cmyk theme i will present my bags in the same manner i did my t-shirts. I will have a 4 separate colours. So if you receive a yellow t-shirt you get a yellow bag with it. I will print these visuals onto linen bags this could act as a separate product or act as a piece of packaging by boxing out the bag and sealing the top?           

Colour Experimentation...

For my bag i have taken a more typographical approach to otley. I have made a elephant profile using hand rendered typography. All the names of the pubs and bars make up the elephants face. I have taken this idea forward and took it further by creating various colour variations.

Ideas for packaging

As well as a t-shirt i want my otley theme to branch into other products. One such product i would like to accompany my t-shirt is a bag. This could work as a method or packaging or be part of a student pack? Here i have drawn out various bags and a variety of experimentation al visuals i might use. These visuals have to be consistent with the otley the elephant theme but i am warming to a more typographical approach.                        

Otley Games...

Still on the theme of games i have developed an additional feature to make otley into an actual game that comes separate from the main student pack. This would come in the shape of an elephant mask and tail. Each participant would receive both and would have to travel from each waterhole attached to each other.
This game would come in its own box and be available to order.

Otley Games-Laniards

Another product i would like to develop is a series of drinking games that students can get involved with whilst undertaking the otley run. This however needs to be undertaken whilst in the pub therefor the product has to be something easy to carry and assessable.

   

My idea is to have drinking cards that are attached to a lanyard these will come as part of the pack. And have rules and instructions to each game attached to the back                                      

Below is an example of how the front and the back might look. I may develop the drinking game idea further.               

Beermats

I have given a lot of thought as to what students would use and have developed a range of beermats following the cmyk theme. I have been careful not to stray away from the underlining theme and feel that beermats would be entirely appropriate for personal use and promotional within the pubs.When designing the beermats i have referenced back to my previous experimentations with circles. I have also developed a typographical approach to illustrating otley within the profile of the elephant is all the appropriate bars.I may use this at a later date.           

More ideas

To accompany my otley t-shirts i would like to develop a whole range of products that maintain the key themes of students and drinking and cmyk. I have some simple poster ideas to more complicated drinking games.

Otley Instructions

To help the pub crawlers make full sense of this product and process i would like to include within my packaging an instruction manual to show the step by step process of receiving your t-shirt and what happens next                                                            I have been careful in the making of the instruction manual to tone down the colour so it does not take away from the main products. I have maintained the circle theme and have also given the instructions a dual function by using the underside as a practice run so the receiver can have a go before they apply pen to there shirt.

Pint = Stamp!!!!!!

So the crawlers have found their way to the pub. Instead of just having a tick box i have decided a more interesting and legitimate way of recording the individuals progress along the run is for each pub to be represented by a stamp. So anyone with an otley t-shirt who buys a pint receives a stamp to prove they bought a pint in the pub. This will provide more incentive to complete the run and ensure the pubs sell pints and have an active involvement.