Evaluation, OUGD203

I think this module has been a great learning curve from start to finish. I have enjoyed the contrast in the two briefs from the ycn brief that was very client driven to the more self directed Produce range and distribution. From working with these two types of brief I have found that i'm the sort of designer that prefers a more open brief. I love getting an idea and running with it so I feel it is fair to say that PRD fitted me like glove. However I learned a lot more from the collaborative ycn mainly how badly you can get things wrong, there were many moments were we both rained each other in and offered up new Ideas. This brief certainly taught me a different way of working and this was to work smart. It taught me to identify my own strengths and as well as  appreciating the abilities of my partner, so that we could effectively mold a project around our individual abilities. Ycn also taught me to look at briefs more careful as regards identifying the needs and ambitions of the client. I also found that a lot of the time the client themselves have often misunderstood their citation or infect simply need it pointing out to them. The most enjoyable thing about the brief for me was the various printing process I had to explore in order for the packaging to achieve the desired effect. I took the chance to make to create a complicated piece of print because I believe this will be a big part of my practice moving into the third year also I was disappointed not to have explored all the print possibilities for the packaging brief earlier in the year.Product, range and distribution was another opportunity for me to focus in on these skills. I think this brief more than any previous brought all the knowledge I have equipped throughout the program to the front. For me this project more than any meant that we had to consider the whole process of design and not just the design itself. I think on previous modules I have been guilty of just producing design that looks nice but is perhaps not appropriate, In this brief i feel I have mixed these two effectively stepping back from the design process and making sure that my aim has not been lost. One element of the project thats been a particular success is branding looking back on speaking from experience brief ,I had no consistency in my branding this allowed my product to lose focus on the message. With PRD I was careful not to make the same mistake brief I made it work across the range keeping visual consistency. My failings for this brief are once again documentation, I get a little carried away with the designing and forget to blog my progress this opens a set of problems one being I have to go back and blog old thoughts which means my blog has holes another. So its not that me not doing the work its just i'm not showing it and thats just stupid, something I really need to nip in the bud.

PRD final boards...

Below are my final 5 boards submitted as a pdf they demonstrate my work and thought process throughout the design process.

Open publication - Free publishing - More cat

Below is the brief to accompany the body of work.

CD packaging for hand in...

Development and Finals for Web / PRD and Rhombus design.

Below are my 5 web pages mapped out on photoshop all I need to do now is make them work.

Home Page.

About Page.

Work Page.

Contact Page.

News Page.

As well as developing a webpage for my web brief I had a go at mapping one out for my t shirt company Quasak Souza. This being my only point of distribution. The webpage will contain an initial home page I thought up a statement that I would hope captures the imagination. " The real Quasak Souza. 

I have used a bright yellow to back my statement as well as arial narrow.

The website will contain key information within its buttons such as clear access to designs as well a purchase, so that my product can be distributed easily.

Once these buttons have been triggered by the mouse a list scrolls down to show other info and further options. I'e Range...

This then opens to another scroll down menu with a list of various design range when you click on a desired product this opens a new page.

New page opens with various t shirt designs displayed.

There is a slight half tone over each design, when the customer sees a design they desire they simply roll the curser over the image to have a clear view.

When the image is clicked the customer can have a closer look at the product, more information becomes assessable also.

On this page the same effect the curser removes the half tone for a clear view.

Below is alternative page that demonstrates other pages.

Below is how the site will be viewed on screen.

Just a little something i'v added after looking at a lot of websites via my context I have noticed there are a lot of fashion shots I want to do something similar I might place in my webpage. Anyways I'v produced a small pdf to demonstrate this.

How it might look on screen.

Packaging Development...

I had the idea that my packaging might resemble some sort of triangular special edition video case. I was inspired by this.

There are a lot of modifications but you get the rough idea. The t shirt will be slotted into the inner section.

The 1st decision I made when crafting my packaging was to fold my t shirt in a triangular fold and wrap it to work out the correct dimensions of the package.

I made my packaging from strong white card that I will eventually back in crisp white paper, to give a quality finish.

Once I dad the correct measurements for the width, height and depth. I began to cut these panels from the card.

After putting all the pieces together the inner section looks like this. There is a cut out section which is as much a design decision as for functionality. The rough underside has been wrapped by crisp white paper.

The same rules apply to the cover apart from there is a larger section for the lower to attach to it. I also had to be a lot more careful when applying the branding I wanted a quality finish so I went to screen print   to foil block the branding onto paper.

Below is what the cover looks like when made up.

When the two go together the final packaging looks like this.

Wrapping Paper.

I want my t shirt to be wrapped as well as concealed within the packaging. So i started using the imagery I already have to come up with some basic Ideas, I'm looking mostly at shape and key colours that have been consistent throughout my designs.

The below is more of what I might use I prefer the simplicity and the face that it is a sort of standard design. This means it could work across other future ranges bar this one.

I have decided to keep the backing above originally I wanted to print my design onto tracing paper as a spot varnish. I was unable to do this as the large printers were all booked up to achieve a different effect I made the black into an opaque Gray so as the layers below showed through.

A demonstration of how the content might show through.

Below I have a final image of how all 4 components t shirt, fold, wrapping and thank you slip work together to make a package that fits beautifully to be finally positioned within its box.

Artwork fold.

I wanted to keep the theme of my t shirts consistent throughout my design. So I began to think of other ways to incorporate this idea across the range. I want the customer to have something special to accompany their t shirt.

I thought of some sort of folded poster or booklet that accompanied the t shirt. The problem of course it had to be triangular. I began to explore this Idea.

My initial Idea was to fold up a poster but I realised that poster sizes folded unevenly as triangles I found that squares folded better.

And that this created these flaps that when removed revealed a lower layer. This interested me I thought it could work with the bone Idea, so the animal laid over the bones. Once the flaps are removed this reveals the skeleton.

I began to make up this idea. The images below are of how the design might look unfolded.

Its hard to visualise but this is what the underside will look like when folded flat.

After measuring the appropriate size for the fold. I made up a rough version to see if the fold actually worked. 

And unfolded...

The same works on the reverse side.

This fold will be placed inside the wrapping as a complimentary gift to demonstrate how the design works.